{"id":34141,"date":"2024-10-02T12:12:21","date_gmt":"2024-10-02T10:12:21","guid":{"rendered":"https:\/\/www.digitalizewallonie.be\/fr\/?post_type=activity&#038;p=34141"},"modified":"2024-10-30T15:40:11","modified_gmt":"2024-10-30T14:40:11","slug":"quand-le-b2b-emprunte-au-b2c-dark-funnel-et-parcours-digitaux-fragmentes","status":"publish","type":"activity","link":"https:\/\/www.digitalizewallonie.be\/fr\/session\/quand-le-b2b-emprunte-au-b2c-dark-funnel-et-parcours-digitaux-fragmentes\/","title":{"rendered":"Quand le B2B emprunte au B2C : Dark Funnel et Parcours Digitaux Fragment\u00e9s"},"content":{"rendered":"\n<p>Dans un monde o\u00f9 le digital bouleverse les fronti\u00e8res entre B2B et B2C, les strat\u00e9gies de marketing B2B adoptent de plus en plus des approches similaires \u00e0 celles du B2C. D\u00e9couvrez comment le &#8220;dark funnel&#8221; \u2013 cette partie invisible des parcours d&#8217;achat \u2013 et les parcours digitaux fragment\u00e9s red\u00e9finissent la mani\u00e8re dont les entreprises doivent penser leurs strat\u00e9gies pour capter et engager des audiences en constante \u00e9volution. Nous explorerons les d\u00e9fis et opportunit\u00e9s qui en d\u00e9coulent pour les marques B2B dans cette nouvelle \u00e8re du marketing digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans un monde o\u00f9 le digital bouleverse les fronti\u00e8res entre B2B et B2C, les strat\u00e9gies de marketing B2B adoptent de plus en plus des approches similaires \u00e0 celles du B2C. D\u00e9couvrez comment le &#8220;dark funnel&#8221; \u2013 cette partie invisible des parcours d&#8217;achat \u2013 et les parcours digitaux fragment\u00e9s red\u00e9finissent la mani\u00e8re dont les entreprises doivent [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"13:00","_activity_time_end":"14:00","_activity_date":"2025-01-16","_activity_price":"0","footnotes":""},"edition":[394],"location":[45],"track":[381],"activity_type":[386],"class_list":["post-34141","activity","type-activity","status-publish","hentry","edition-digitalize-namur-2025","location-main-stage","track-sales-marketing","activity_type-keynote"],"_guests":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/guest\/6989"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/activity\/34141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":4,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/activity\/34141\/revisions"}],"predecessor-version":[{"id":35128,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/activity\/34141\/revisions\/35128"}],"wp:attachment":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/media?parent=34141"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/edition?post=34141"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/location?post=34141"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/track?post=34141"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/activity_type?post=34141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}