{"id":6995,"date":"2022-02-15T08:16:24","date_gmt":"2022-02-15T08:16:24","guid":{"rendered":"https:\/\/www.digitalizewallonie.be\/fr\/?post_type=activity&#038;p=6995"},"modified":"2022-02-15T08:17:08","modified_gmt":"2022-02-15T08:17:08","slug":"strategie-digital-marketing-ne-ratez-pas-le-coche","status":"publish","type":"activity","link":"https:\/\/www.digitalizewallonie.be\/fr\/session\/strategie-digital-marketing-ne-ratez-pas-le-coche\/","title":{"rendered":"Strat\u00e9gie digital marketing: Ne ratez pas le coche"},"content":{"rendered":"<p>Le digital est devenu incontournable dans le quotidien des entreprises, mais comment mettre en place une approche marketing digitale pertinente afin de d\u00e9velopper ses activit\u00e9s ?<\/p>\n<p>Il convient donc de mieux comprendre quels sont les usages digitaux actuels chez les internautes, comprendre quelles sont leurs attentes et comment s\u2019y adapter.<\/p>\n<p>Nous allons donc parcourir ensemble les nouvelles habitudes digitales, et identifier comment s\u2019int\u00e9grer dans leur vie digitale de mani\u00e8re pertinente.<\/p>\n<p>Le tout afin de poser les bases de la r\u00e9flexion autour d\u2019une strat\u00e9gie digitale adapt\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le digital est devenu incontournable dans le quotidien des entreprises, mais comment mettre en place une approche marketing digitale pertinente afin de d\u00e9velopper ses activit\u00e9s ? Il convient donc de mieux comprendre quels sont les usages digitaux actuels chez les internautes, comprendre quelles sont leurs attentes et comment s\u2019y adapter. Nous allons donc parcourir ensemble [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"10:30","_activity_time_end":"11:30","_activity_date":"2022-03-10","_activity_price":"0","footnotes":""},"edition":[],"location":[45],"track":[],"activity_type":[],"class_list":["post-6995","activity","type-activity","status-publish","hentry","location-main-stage"],"_guests":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/guest\/6989"}],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/activity\/6995","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/activity\/6995\/revisions"}],"predecessor-version":[{"id":6997,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/activity\/6995\/revisions\/6997"}],"wp:attachment":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/media?parent=6995"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/edition?post=6995"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/location?post=6995"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/track?post=6995"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/activity_type?post=6995"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}