{"id":37634,"date":"2025-01-03T15:08:15","date_gmt":"2025-01-03T14:08:15","guid":{"rendered":"https:\/\/www.digitalizewallonie.be\/news\/influence-durable-ethique-et-authenticite-au-coeur-du-marketing\/"},"modified":"2025-01-06T10:17:13","modified_gmt":"2025-01-06T09:17:13","slug":"influence-durable-ethique-et-authenticite-au-coeur-du-marketing","status":"publish","type":"news","link":"https:\/\/www.digitalizewallonie.be\/fr\/news\/influence-durable-ethique-et-authenticite-au-coeur-du-marketing\/","title":{"rendered":"Influence durable : \u00e9thique et authenticit\u00e9 au coeur du marketing"},"content":{"rendered":"<p>Dans un monde o\u00f9 les consommateurs exigent des valeurs \u00e9thiques, le marketing d&#8217;influence doit int\u00e9grer des enjeux moraux et sociaux.<\/p>\n<p>&#8220;Influence durable : \u00e9thique et authenticit\u00e9 au coeur du marketing&#8221; explore comment les marques et les influenceurs peuvent adopter des pratiques responsables. Ce livre blanc aborde les d\u00e9fis \u00e9thiques du secteur et propose des strat\u00e9gies concr\u00e8tes pour des campagnes transparentes et int\u00e8gres.<\/p>\n<p>Chez Efluenz, avec six ans d&#8217;exp\u00e9rience, nous connectons des marques avec des influenceurs authentiques et engag\u00e9s, promouvant des pratiques \u00e9thiques. Notre mission est d&#8217;aider les marques \u00e0 atteindre leurs objectifs tout en renfor\u00e7ant la confiance des consommateurs gr\u00e2ce \u00e0 la transparence et la responsabilit\u00e9 sociale.<\/p>\n<p>\u200b<\/p>\n<p>Adopter l&#8217;influence \u00e9thique est essentiel pour gagner la confiance des consommateurs et contribuer \u00e0 un monde durable. D\u00e9couvrez comment dans notre livre blanc !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez notre nouveau livre blanc sur l&#8217;influence durable !<\/p>\n","protected":false},"featured_media":37979,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_api_id":"57078","_exhibitors":["37630"],"footnotes":""},"edition":[394],"country":[],"class_list":["post-37634","news","type-news","status-publish","has-post-thumbnail","hentry","edition-digitalize-namur-2025"],"_links":{"self":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/news\/37634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":1,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/news\/37634\/revisions"}],"predecessor-version":[{"id":38395,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/news\/37634\/revisions\/38395"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/media\/37979"}],"wp:attachment":[{"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/media?parent=37634"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/edition?post=37634"},{"taxonomy":"country","embeddable":true,"href":"https:\/\/www.digitalizewallonie.be\/fr\/wp-json\/wp\/v2\/country?post=37634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}